Brand

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John La Forgia
Brand Aid: The Revolutionary Transformation of the Mayo Clinic Brand
The inside story of Mayo Clinic’s revolutionary, decades-long marketing and branding evolution from a revered mid-western clinic to a globally renowned provider of health care treatment and information—as told by one of the key leaders. Beginning in 1980, Mayo Clinic was transformed from a sin...
$17.23
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David A. Aaker
Brand Leadership: Building Assets In an Information Economy
A dozen management fads have come and gone in the past decade, but brand equity, first explored by David Aaker in the late 1980s, has exploded in importance. Recognized by Brandweek as "the dean of the brand-equity movement," Aaker now prepares managers for the next level of the brand revolution -...
$11.99
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David F. D'Alessandro
Brand Warfare: 10 Rules for Building the Killer Brand
Powerful lessons on how to build and sustain your own "killer brand" Creating and sustaining a good brand is the most complex and perilous task any business will ever face, yet nothing is as misunderstood. Under the direction of marketing wizard David D’Alessandro, John Hancock transformed itself f...
$9.95
www.amazon.com
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Lydia Michael
Brand Love: Building Strong Consumer-Brand Connections
The best brands evoke the emotions of their customers by tapping into their hearts and minds. Individuals connect with brands the same way they connect with people. As a marketer, it's your responsibility to cultivate that relationship with your consumers. In this book, marketing and brand strateg...
$17.51
www.amazon.com
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Brandon Coleman Jr
Brand ON! The Hidden Power of Brand Alignment
Nonfiction Book Awards Silver Winner 2025 #1 AMAZON BEST SELLER Entrepreneurs: Ignite the hidden power of brand alignment! Celebrated branding industry legend Brandon Coleman Jr is on a mission to inspire all entrepreneurs to ignite the hidden power of brand alignment in their business and life. B...
$14.59
www.amazon.com
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Allison J. Steinke
Brand Thinking: Building Brands You Can Believe In
What does it mean to make a brand “believable,” and why should we care? In a world flooded with brand noise, authors Allison J. Steinke and Haseon Park show how authenticity, consistency, innovation, quality, emotional attachment, and credibility builds believability. An essential concept for e...
$34.95
www.amazon.com
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John Michael Morgan
Brand Against the Machine: How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition
The machine blasts messages at the world and it does not care who you are or what you have to say or whether its message is relevant to you at all. The machine is a moron. You, however, are not. Which is why your brand needs to rage against the traditional forces of advertising. You must engage your...
$12.79
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Suzanne Tulien
BRAND DNA: Uncover Your Organization's Genetic Code for Competitive Advantage [Revised]
If you are like most small businesses, getting customers in the door is a priority and sometimes an all consuming and expensive effort. What’s truly missing in this business building effort is creating a compelling, differentiating and consistent brand experience from the inside out that keeps you...
$18.95
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Wolfgang Schaefer
Brand Elevation: Lessons in Ueber-Branding
How can a brand become one of those peerless 'Ueber-Brands' we all admire and are willing to pay a premium for? Is there a proven process? Where should we start? Brand Elevation explains the main drivers behind brands becoming peerless and priceless and how to harness these principles to develo...
$39.11
www.amazon.com
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Markus Saba
Brand Plan Rx: The Marketer’s Guide to Building a Thriving Health and Wellness Brand
“How do you market a successful brand in today’s constantly changing healthcare industry? Markus Saba and Hilary Gentile have spent decades confronting that challenge. In Brand Plan Rx , they show us how to use a simple and powerful framework of inspirational storytelling.” —Arianna Huffing...
$34.95
www.amazon.com
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Lydia Michael
Brand Love: Building Strong Consumer-Brand Connections
The best brands evoke the emotions of their customers by tapping into their hearts and minds. Individuals connect with brands the same way they connect with people. As a marketer, it's your responsibility to cultivate that relationship with your consumers. In this book, marketing and brand strateg...
$61.93
www.amazon.com
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Bruce Miller
Brand Story: How to Launch Your Shoestring Startup Like a National Brand
This lavishly-illustrated guide distills 25 years of agency experience into an entertaining step-by-step, low-cost approach to launching a successful brand. The Brand Story® process guides the launch of your small business – whether you plan to walk dogs, solicit major donations, or build a mult...
$38.85
www.amazon.com
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Libby Sartain
Brand from the Inside: Eight Essentials to Emotionally Connect Your Employees to Your Business
In Brand from the Inside, Libby Sartain and Mark Schumann, branding experts who helped to build employer brands at Southwest Airlines and Yahoo!, describe this secret weapon for a business. The book gives leaders across an organization step-by-step instruction on how to motivate employees to consi...
$9.46
www.amazon.com
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S. Umit Kucuk
Brand Hate: Navigating Consumer Negativity in the Digital World
This book focuses on the concept of “brand hate” and consumer negativity in today’s digital markets. It explores the emotional detachment consumers generate against valued brands and how negative experiences affect their and other consumers' loyalty. It is almost impossible not to run into hat...
$33.93
www.amazon.com
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Margie Agin
Brand Breakthrough: How to Go Beyond a Catchy Tagline to Build an Authentic, Influential and Sustainable Brand Personality
ABOUT BRAND BREAKTHROUGH In Brand Breakthrough , you’ll learn how to build a powerful brand personality that draws customers to your company and leaves your competitors in the dust. Packed with case studies, first-person interviews with top marketers, and hands-on activities, Brand Breakthrou...
$5.99
www.amazon.com
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Jeremy Miller
Brand New Name: A Proven, Step-by-Step Process to Create an Unforgettable Brand Name
Whether you are naming a company, product, service, or even an idea ― choosing a brand name is one of the most important business decisions you will make. A brilliant name defines your brand, and it can shape the future of your business. Brand New Name shows you how to name, or rename, anythin...
$19.95
www.amazon.com
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Katherine Melchior Ray
Brand Global, Adapt Local: How to Build Brand Value Across Cultures
How can you scale a brand globally while staying true to its core? Brand Global, Adapt Local is a practical guide for mid-career marketing professionals who want to develop strategies that deliver impact in diverse markets. Written by global brand experts Katherine Melchior Ray and Nataly Kel...
$33.00
www.amazon.com
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Natasha Weston
Brand You Like A Boss: A No Fluff Guide On Building A Personal Brand People Know, LOVE & Trust
Whether you want to grow your business, climb the corporate ladder, or on a mission to leverage your influence, there is one common factor necessary to reach these goals: a personal brand. In today s digitally infested universe, it s been proven time and time again that in order to achieve any of th...
$19.97
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Jay Mandel
Brand Strategy in Three Steps: A Purpose-Driven Approach to Branding
Learn how to create an authentic and consistent brand strategy by focusing on the values of your company. This book breaks this process into three steps focused on brand identity, setting intentions and implementing the resulting strategy. To consistently appeal to consumers, a brand needs to imp...
$28.93
www.amazon.com
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Sonia Scrocchi
Brand Management Essentials You Always Wanted to Know: The Complete Guide to Crafting Brand Strategy, Positioning & Loyalty for Business Growth (
The Complete Guide to Crafting Brand Strategy, Positioning & Loyalty for Business Growth. A practical playbook that empowers entrepreneurs and managers to turn brand vision into measurable market success. Learn how strong brands stand out through strategy and positioning Understand the science ...
$38.99
www.amazon.com