Selling senior living is difficult. Leading a sales team is challenging. Stellar sales management is critical to protecting top-line revenue. 92%+ occupancy is needed for stabilization. Occupancy must be driven beyond 95% and drive market rate to show necessary investment NOI. Owner/operators are caught in a vicious cycle of whack-a-mole. We know sales is the answer but identifying the WHY continues to be the main obstacle in achieving higher occupancy. We continue doing the same thing over and over and expecting different results. Leading industry sales expert Julie Podewitz says the answer lies in investing in company sales organizations, beginning wtih regional sales leadership. There is an industry-wide lack of training, systems, processes, and workflow for this pivotal role of revenue generation. This book is a roadmap that is simple to follow and proven to work. Solving the occupancy puzzle is defined in easy to follow, step by step fundamentals. The author has worked with thousands of senior living sales leaders and has a proven track record in helping companies grow their bottom line. Her systems and processes are proven to work when fully implemented. Make no mistake, while the occupancy gap solution may be simple, it is not easy. It requires commitment and an investment in strengthening regional sales leadership. It starts here.