As successful CEOs devote their time and energy to growing their companies in a fast-paced world of global trade, high technology and fierce competition, the how of business—also known as organizational culture—can be neglected. The repercussions include losing your most talented people, damaging your reputation, and wreaking havoc on company growth. Through the use of real-life examples and client conversations, organizational psychologist and Master Coach Dr. Shahrzad Nooravi shares three models for driving a strong culture: WATCH IT (examining your culture from a fresh perspective), DRIVE IT® (a coaching model) and WALK IT® (a senior team alignment model). Dr. Nooravi has been named “Trailblazer of the Year,” “Citizen of the Year,” and “A Voice to Listen to” for driving positive change in her community. Just the book we need right now to help leaders create energized, engaging environments where people can thrive. —Ken Blanchard, coauthor of The New One Minute Manager ® and Simple Truths of Leadership I recommend A Powerful Culture Starts with You for leaders ready to evolve their leadership and culture to meet the unique challenges of today's world. —Pamela McLean, PhD, Co-Founder & Chief Knowledge Officer, Hudson Institute of Coaching, Author of Self as Coach, Self as Leader and Completely Revised Handbook of Coaching This book is full of useful and practical ideas of when and how to create and manage workplace culture. —Edgar H. Schein, Professor Emeritus, MIT Sloan School of Management, Author with Peter Schein of Organizational Culture and Leadership, 5th ed. (2017) and The Corporate Culture Survival Guide, 3rd ed. (2019) The models in the book provide easy-to-use guidelines that any leader can learn from in order to create positive, sustainable culture change. —Tamie Zrecny, Global Learning Lead, Microsoft A playbook for creating a strong workplace. —Damian Goldvarg, PhD, MCC, CSP, ESIA, Author of Professional Coaching Competencies: The Complete Guide , Global Leadership Development Expert, Executive Coach, Coach Supervisor, Keynote Speaker, Foresight Practitioner, Past Global Chair of International Coaching Federation A must-read for every executive. —Ashir Hai, Vice President of IT, Walgreens After years of collaborating with Dr Nooravi on our culture, it is great to see her best practices in one place. —Donna Vargo, CEO of Johnson and Jennings General Contracting, 2020 CEO of the Year Finalist by San Diego Business Journal ; Woman of the Year by San Diego Magazine I highly recommend this book for all leaders who want to achieve strong sustainable results through engaged and motivated teams. —Pablo Velez, CEO, Sharp Chula Vista Medical Center An evolutionary leadership book that guides the reader toward holistic thinking and authentic being. —Jan Phillips, author of The Art of Original Thinking: The Making of a Thought Leader The right book from the right author at the right time. If you can read only one book this year, I recommend that it be this one. —David B. Kinnear, CEO of dbkAssociates, Vistage Chair, Board Certified Coach, Certified Veteran Development Coach This body of work is the codification of Dr. Nooravi's depth of experience. I am inspired by how she has crystallized her observations and learnings into an intuitive "how to" for engaged leaders around the world. —Dave Feldman, Chief Operating Officer, Progress Residential Dr. Nooravi lives what she teaches, and her proven success shows how the principles she conveys can be used as the basis for any company's successful culture road map. —Prentice Tom, MD, Chief Medical Officer at Kintsugi and Futurist at Vituity In this book , Dr. Nooravi addresses one of the most important determinants of a successful organization, its culture. Read it if you are willing to get to work on yourself and your leadership. —Dwight Frindt, Co-Founder 2130 Partners, Vistage Master Chair & Best Practice Chair, Winner of the prestigious Don Cope Memorial Award, Investor Activist in the Global Hunger Project for 46 years A Powerful Culture Starts with You is the ultimate road map to cultural transformation for leaders in any industry. —Robin Keith, CEO, EcoLeaders I highly recommend this timely book and have enjoyed being introduced to the author's concepts, knowledge, and the new look into the relationship between the corporate culture and the end goal of businesses and nonprofits. —Mariam Khosravani, Founder Iranian American Women Foundation (IAWF) Dr. Nooravi has provided the necessary playbook for implementing and maintaining a thriving culture in an organization. —John Van Deusen, Founder FRS Executive Search Dr. Nooravi draws from a deep well of expertise, experience and care. In this book, she shares her secrets of creating a powerful culture with the world. —Sandra Younger, Author, Speaker, Coach; founder and principal, Terra Nova Coaching and Consulting Many books on organizationa