With unequaled insight, business experts profile 12 outstanding, sustainable, small- to medium-sized enterprises and explain how their green strategies and methods have helped them succeed. A Simple Path to Sustainability: Green Business Strategies for Small and Medium-Sized Businesses is designed specifically to help smaller enterprises share in the benefits that flow from sustainability. Built around case histories showcasing 12 small to medium-size enterprises (SMEs) that have outstanding records of sustainability, this unique, hands-on guide will help readers choose and develop sustainability strategies and undertake the marketing and management initiatives necessary for success. The studies collected here detail each company's journey from initial idea through building a new culture, engaging stakeholders, gaining competitive advantage, and planning for the future. Each study also covers the challenges encountered, successes and failures, and lessons learned. Cases are centered around distinct themes, including a marketing/public relations perspective, a risk management perspective, an organizational culture perspective, and a new product development perspective. Taken as a whole, these stories do more than inform. They will inspire managers to become green entrepreneurs, undertaking sustainable strategies that can reap surprising benefits. "There's a perception that sustainability is only for large companies. This book illustrates that sustainability can just as easily be the cornerstone for small business success. The collaborative nature of this book, involving professionals, educators and grad students from varied disciplines creates a fascinating expose of sustainable small business practices in a wide range of industries. No matter what business you're in, you'll find plenty in here that applies to you . I highly recommend this book to those interested in sustainable approaches and methodology in today's business world." L. Hunter Lovins, President and founder of Natural Capitalism Solutions (NCS) and coauthor of Climate Capitalism and Natural Capitalism: Creating the Next Industrial Revolution Graham Russell is Chief Executive of the Office for Product Safety and Standards in the UK Government Department for Business, Energy and Industrial Strategy. He is a Fellow of the Chartered Trading Standards Institute.