Coconut COIR: The doormat is made of 100% pure coconut coir, which is one of the strongest natural fibers in the world. The material easily captures moisture, dirt, and other Particles. Shedding in Natural in coir fibers. Use in covered outdoor areas. Attractive design: the eco-friendly material has a heavy-duty 0.75” thick pile, and is made so there are no patches where you can see through to the PVC mat below. With coconut coir doormats, some shedding is inevitable, but by using Anti Shedding dyes we have reduced it to the minimum. Low maintenance: Coconut coir is naturally resistant to unwanted substance, making this the most low-maintenance doormat possible. It is also water-resistant, and will dry quickly. Simply shake it out or vacuum it once in a while, and let the coir do the rest. Indoor/outdoor use: The rug is designed specifically for both indoor and outdoor use, making it ideal for any room or entryway in your home. Built to last, the durable material will withstand any weather condition. Great gift: Easy to use the coco coir doormat is a great low-maintenance gift.