Want to PR your business but don't know where to start? Coming up with creative ways to raise awareness of your business is hard! Especially when you don't have the support of a big marketing team. But this book shows you how to do it by running through 100 different storytelling techniques that will increase the visibility of your business. This is an invaluable tool for anyone who is serious about public relations but doesn't have the time to think of ideas or the budget to invest in an agency. If you want to get your business featured in the media, get interviewed on TV and invited onto the radio then this is the book for you. Full of tips and tricks that Alison has used herself to deliver media coverage for some of the UK's biggest brands she runs through each idea in an easy to understand format that is jam packed with practical advice. Why build a business, when you can build a brand? "Alison is a breath of fresh air to the PR industry. A straight talking, no nonsense, effective professional who has a clear understanding of what the needs of today's PR professional are. Her knowledge of all media platforms along with her can do attitude ensure all stakeholders get a positive effective outcome." Howard Kosky, CEO and Founder of markettiers4dc About the Author Alison Jackson-Carter is the founder of Enlighten PR , a DIY consultancy that teaches entrepreneurs and small business owners how to be their own publicist. She has worked in the media for 20 years first as a journalist writing for local newspapers, national newspapers, magazines and then working for 5 News, Sky News and finally ITV's This Morning programme. She then moved over to PR where she worked as a consultant for some of the biggest PR agencies specialising in delivering national news coverage before moving in-house to work for consumer focused legal businesses. She set up Enlighten PR in the middle of the pandemic to support struggling small business owners and has helped them to achieve hundreds of pieces of media coverage through her Facebook group Get Seen, Get Heard with Alison Jackson-Carter. "I worked with Alison for a number of years and she has an incredible instinct for storytelling & protecting a business brand. Highly intelligent & immensely creative I wouldn’t hesitate to recommend her to any organisation looking to build their brand & promoting their business. She made many a star spokesperson and no doubt she’ll continue to do so." Alicia Alinia, CPO, Slater and Gordon