The world of the fashion professional is brought to vivid life with 101 concise, provocative lessons on such topics as how a designer anticipates cultural trends and understands the fashion consumer, the workings of the fashion calendar, how a design collection is conceived, the manufacture and selection of fabric, methods of fashion illustration, and more. This installment in the popular 101 THINGS I LEARNED® book series is the perfect book for everyone interested in fashion design--inexperienced fashion school students, recent graduates, and even seasoned professionals. Alfredo Cabrera, who is based in New York City, is an award-winning fashion designer and illustrator. His clients have included Henri Bendel, Tommy Hilfiger, Polo Jeans, Xpress, The Limited, Girbaud Jones New York, Nautica, FUBU, Izod and Liz Claiborne. He is a faculty member at the renowned Parsons Institute / New School for Design. Matthew Frederick is an architect, urban designer, and the creator of the 101 THINGS I LEARNED® book series. He has taught architecture, urban design, and urban planning at a number of colleges and universities. He lives in Hudson, New York. International products have separate terms, are sold from abroad and may differ from local products, including fit, age ratings, and language of product, labeling or instructions. New Mint Condition Dispatch same day for order received before 12 noon Guaranteed packaging