Set in Bruce Piasecki's actual neighborhood outside of this historic revolutionary town Saratoga Springs, New York, this Fable begins with the discovery that one of his family's neighbors are conspiratorialist, people of profound passion and misinformation. During a lovely dinner despite three years of The Virus, they dine together, and are intrigued by the neighbors Parrot, military equipment, and literary excellence. Suddenly, the neighbors leave for Maine; and the protagonist George develops his lifelong friends Winston and Abe, as they weather many insults from storms and other harms. Winston is a tax attorney; and Abe is a daily journalist, who had met George during their elite training in college. The seven book author Thaddeus Rutkowski does a fine introduction drawing the hilarious parallels between Bruce Piasecki's reflections on freedom and fate during their undergraduate years in the 1970s, and the lasting themes of this Fable. The endorsements for this Fable have arrived from Istanbul Turkey, Australia's northern regions, Ireland, Scotland and throughout the professions, from experts on white supremacy, social unrest, and philosophy. Much of the book is an exploration of the power of the works of Bob Dylan, Fellini, the Italian film legend, and a others like Chaucer and Milton, without being heavy or burdensome. In fact this book is about the need for freedom in a time of state surveillance. Structured in ten chapters, a Rabbi endorsing this book reflects on how sum of its lessons are fitting his religious and spiritual teachings; while others reading this book have commented on how much fun it is to read. One calls it a Kalie scope on family, love and friendship. Another reflects on how reading this book was a wild adventure. The best thing to take from creative writing like this Fable is a sense of freedom. In reflecting on the protagonists discovers both with and against his strong wife and daughter, and with his friends since college, the reader finds the writing informative, persuasive and full of delight. A homage to social justice, like the rest of Bruce Piasecki's work, some believe in their endorsements that this book will be even more worthy by 2040. "A thoughtful and absorbing read, with a message to the world. Bruce Piasecki writes with energy and vision."—Jay Parini, Author of Borges and Me , and of the bestselling film and novel The Last Station , starring Helen Mirren "Rich in humor and creative disruption, Piasecki's compelling fable of turbulent times reveals a human wisdom. His Felliniesque cast of characters share bursts of insight about life in an age of surveillance capitalism." —William Throop, Professor of Philosophy and Environmental Studies, former Provost of Green Mountain College, book author " 2040 is incredibly thought-provoking. Bruce Piasecki wrote this masterpiece during the Covid19 pandemic and more importantly, during the year of his daughter's wedding. With a lot of emotions, he stepped away from his normal business management books and dwelled into today's societal impacts of technology and artificial intelligence on our daily lives. This well-written book is both thoughtful and entertaining."—Sam Smolik, Author of The Power of Goal Zero , former VP and SVP at Shell and Dow, current Board Member "I believe that the successful among us delay gratification and bargain with the future. Bruce Piasecki has written another must-read primer—as a dramatic tale—for anyone considering conquering tomorrow. Read this book—and learn from one of the best." —Erol User, President, User Holding, entrepreneur, author, graduate of Harvard Business School, United Nations representative from Turkey "Bruce Piasecki has penned a delightful, wide-ranging, ominous, thought-provoking fable. Bruce takes the reader on a remarkable and swift journey and, almost magically, in every chapter, offers the intrepid and adventurous reader side trips to explore on one's own. This fascinating new adventure for the established author is destined to become more pertinent between now and 2040." —C. Paul Miller, Former General Electric executive, United States "Piasecki offers readers ten banners to live by. In twelve chapters we learn ten principles, including: eye contact and small talk with all, journaling, the need to 'investigate rather than simply download.' With its timely insights into social value, family, and friends, I heartily recommend this book" —Rabbi Laurence Aryeh Alpern Temple Shabbat Shalom, New York, United States "Seeing Bruce Piasecki speak in Sydney, Australia, in 2012 awakened me to what can only be done through the careful crafting of ideas and a forceful narrative. The talk and his books taught me to avoid the primrose path of short-term thinking. That night, I resolved to apply to graduate school in New York and intern at Bruce's company. During that internship, I spent days in Saratoga, the setting for his latest book. Bruce captures the eccentricity and quiet