This book - set up a a quick read - is hyper-focused on one small location of the United States - the unique county of Rockland NY. The county is literally the smallest in all of New York State, dwarfed by neighboring Westchester, Bergen and Orange Counties. But it also posed unique opportunities for the savvy business owner. In this area, with one of the most widely diverse demographics outside of New York City, small business professionals must continually enhance their company brand. Doing this is not just useful for today. It helps them survive tomorrow. In this 2nd book by small business developer Tom Ossa (Rockland Web Design Inc. (2007), and RockWeb Systems Inc. (2020)), we'll explore 30 fundamental steps to fortify your company's brand, so that it has the opportunity to grow and thrive for decades.