Master the fashion ideas that shape the world of style today. In a series of 50 accessible essays, Jessica Bumpus introduces and explains the central ideas, trends and inventions of fashion, from the genesis of style itself to the present day. From fast fashion and the invention of the high heel to streetwear and the impact of the 'influencer',  50 Fashion Ideas You Really Need to Know  is complete introduction to the most important fashion concepts in history. Jessica Bumpus is a fashion journalist, author and digital editor. She was previously Fashion Features Editor, at British  Vogue  and has written for the likes of  Marie Claire , Vogue.com,  ELLE  US,  Harper's Bazaa r,  Sunday Times  Style and  Glamour . She is author of  Vivienne Westood  (2023) and  The Little Book of Dolce & Gabbana  (2024)