Natural whitening with activated charcoal from coconut shells Fluoride-free, saccharin-free, and colorant-free formula Contains soothing extracts of liquorice root and sage Enriched with peppermint, menthol, and xylitol for freshness Helps reduce bad breath and prevent tooth decay Ideal for natural whitening, this fluoride-free toothpaste contains extracts of charcoal, liquorice root and sage. Porous, flavourless and odourless the charcoal used within this toothpaste is sourced from vegetable carbon which is extracted from coconut shells. Prized for its natural antibacterial qualities, charcoal not only has a positive effect on bad breath but can also improve and maintain the teeth's natural whiteness. Also formulated with liquorice root, the extract is renowned for its soothing and purifying properties, helping to repair and protect the epidermis, relieving irritation and inflammation. Commonly used in toothpaste and mouthwash, the extract is naturally anti-bacterial making it ideal for the prevention and treatment of tooth decay. Other natural active ingredients and extracts included in this toothpaste are: Peppermint, Menthol, Xylitol. Does not contain: Saccharin, Colourants How to Use: Place a small amount of toothpaste — about the size of a pea — on the head of the toothbrush. Ingredients: Aqua (Water), Sorbitol, HydratedSilica, Glycerin, Xylitol, Peg-32, Silica(SiliconDioxide), Cellulose Gum, Aroma, Charcoal Powder, Sodium Myristoyl Sarcosinate, Sodium Methyl, Cocoyl Taurate, Menthol, Ammonium Glycyrrhizate, Mentha Piperita (Peppermint) Leaf, Extract(*), GlycyrrhizaGlabra (Licorice) Root Extract(*), Salvia Officinalis(Sage) Leaf Extract(*), Sodium Benzoate, Benzyl Alcohol. (*) Organically produced.