Nir Eyal, bestselling author of Hooked and Indistractable : “Most leaders bolt AI onto broken systems and wonder why nothing changes. Dena Neek shows why becoming AI-native requires redesigning your business from the ground up — and gives you the step-by-step framework to do it before your competitors figure it out.” Most companies today call themselves “AI-powered.” They’re not. At best, they’re AI-assisted — patching tools onto workflows built for another era. That gap is closing fast. The winners of the next decade will be built today, by leaders who act before the curve bends. AI Native by Design is the blueprint for non-technical leaders who know the real shift isn’t about tools, it’s about systems. It shows how to move from AI Zero to AI Native, where knowledge is captured automatically, agents run work without bottlenecks, and trust is embedded in every transaction. Inside you’ll discover: Why 95% of AI pilots collapse into theater — and how to join the 5% that scale - The five Laws of AI-Native that prevent chaos and anchor real transformation - The Alignment Blueprint that forces executives onto one page — or exposes misalignment instantly - The Execution Path that turns pilots into embedded systems before competitors catch up - Case studies where processes shrank from weeks to days, unlocking capital and proving resilience to investors This isn’t about hype. It’s about acting while there’s still time to reset the foundation of your business. Every company will use AI. The line between those who thrive and those who fade will not be who used AI — but who built for it. So the decision left is simple: Will your company be AI-assisted by accident, or AI-native by design