Written by two-times best selling author Cyndi Crother-Laurin, the author of Catch! and The Rudolph Factor and Derrick Mains seven-time COO and operations expert - AMP Your Outcome! is the entry point into the systematic approach these two experts have developed to get exponential results. Description: Ever wondered why some leaders can barely manage a corner store and others can run global empires? Well, let us tell you a secret. It's not about how hard they work. Each one of us has 24 hours a day and 7 days a week, yet some leaders accomplish incredible feats while others wallow in misery and failure.The real secret to tycoon level success is in their approach.Where many leaders focus on how hard they work and how their attitude affects their work, the most successful leaders focus on how they approach the business and the problems they wish to solve. These leaders know that a change in approach has omnipotent potential. While others try to find more hours in a day, tycoons focus on adjusting their trajectory through a modified view of their business, their people and the world.Think about it ...Would you rather be a shareholder in Instagram or Kodak? What about Uber or Yellow Cab? Amazon, or Toys-R-Us? What is the difference between these competitors? Did one work harder than the other? Was one more positive and worked to actively share its positivity with the universe? Did one offer better employee "perks" than the others? Nope, nope and nope.These businesses altered the world because they approached their business differently, and that made all the difference.The AMP approach to management is one that came from the authors' struggles with managing companies and their eventual discovery that working hard, long hours was not the solution. Successful management was about unleashing the invisible force of accountability to manage for you which automatically unleashes the potential of your team and your business.This book is the first in a series and a precursor to help you understand why approach should always be your focus. The book provides the framework of the AMP system and gives you a few select tools to start a new approach in your life that can be implemented immediately.This book is intentionally a quick read. Many should be able to read it over a lunch break, but the message contained can change your business this afternoon.Read it, practice it, and we'll see you at the top Dr. Cyndi (Crother) Laurin is a renowned business transformation expert, award-winning author, and sought-after international keynot speaker. As the founder of Guide to Greatness®, she works with business leaders to simplify and solve complex business challenges, ensuring every effort aligns with profitability and positive stakeholder impact. Her Growth Alignment Framework™ transforms individuals and organizations one strategic step at a time, creating cultures of shared accountability and measurable success.   Dr. Laurin's expertise is built on decades of experience in leadership development, process improvement, and talent management. She earned her PhD in Leadership and Organizations at just 26 years old, establishing herself as a contrarian contributor to the field of organizational excellence. Her bestselling book,  Catch! A Fishmonger's Guide to Greatness -  100k copies sold and translated to 14 languages - along with  The Rudolph Factor  and  Be A Frontline H.E.R.O.  highlight examples of innovation and cultures that drive extraordinary results.   Through Guide to Greatness®, Dr. Laurin delivers a proven framework that helps businesses achieve sustainable growth and operational excellence. Her data-driven strategies focus on aligning leadership teams, optimizing processes, and driving profitability - driving financial resilience, market leadership, and stakeholder advocacy.   As a keynote speaker, Dr. Laurin brings energy, authenticity, and actionable insights to every stage. Her presentations challenge conventional thinking while equipping leaders with practical tools to create lasting impact with their organizations. She connects deeply with audiences through her relatable style and proven expertise.   Her reputation is built on trust, innovation, and a commitment to helping individuals and organizations thrive. For leaders seeking to elevate their organizations with clarity and purpose-driven results, Dr. Laurin delivers nothing short of greatness.