Effortless Styling: Achieve a natural, easy-to-manage hairstyle with Be Easy Matte Lite Pomade. Crafted for a light hold and matte finish, this pomade delivers a touchable look infused with a delightful papaya coconut scent that exudes confidence. Fortified with Beeswax and Carnauba: Enriched with the benefits of beeswax, our Be Easy Lite not only hydrates and smooths your hair but also seals in vital moisture. Paired with carnauba wax, it ensures a velvety application and a steadfast hold, enabling you to sculpt your hair effortlessly. Expert Application: Apply 2 to 3 scoops to your fingertips, gently spread and rub through dry hair. A comb isn't necessary. Begin from the back and work forward, distributing the pomade evenly before styling as desired. Effortless application for effortless style. Pure Craftsmanship, No Compromises: Embrace pure grooming excellence with our Be Easy Matte Lite Pomade. Say goodbye to sulfates and parabens as our formula focuses on your hair's health and vitality, ensuring a confident and effortlessly styled look. A Legacy of Excellence: Andrew James, driven by his unwavering passion and expertise, infuses decades of experience into his grooming line. Crafted in the USA, each product is a testament to quality and commitment. Your feedback fuels our journey toward customer satisfaction.our products are a testament to dedication and quality. We value your feedback and stand by our commitment to customer satisfaction. Be Easy Matte Lite Pomade provides an effortless look, while adding a thicker, fuller appearance to your hair—giving it a touchable matte finish for that easy style. Made from the same great stuff as the original, this Lite version allows for more playable and flexibility throughout the day. No comb needed; just your fingers. It’s non-sticky so you can adjust and add more throughout the day if desired. AJ Style Tip : Blow drying your hair before applying the pomade will help with styling to get your finished look.