VIBRANT PURPLE SHADE: Enjoy a floral violet hair color with magenta undertones that fades to pink. Best results on hair level seven or lighter for a bold, eye-catching look. CUSTOMIZABLE COLOR EFFECTS: Dilute with Arctic Mist to create a pastel pink or lavender shade. Achieve unique, trendy hair color styles tailored to your preference. VEGAN INGREDIENTS ONLY: Made with vegan ingredients and no animal by-products. Free from harsh chemicals that can damage hair, ensuring a gentle coloring experience. CONDITIONS WHILE COLORING: Formulated to condition and nourish hair during application. Ideal for frequent use, leaving hair soft, shiny, and vibrant after every dye. LONG-LASTING & GENTLE FORMULA: Delivers long-lasting color with less smearing and a sweet scent. Contains no peroxide, ammonia, ethyl alcohol, or PPD for safer hair care.