DEEP NAVY COLOR: Blue Jean Baby delivers a rich, midnight blue shade that is highly pigmented and long lasting. Best results are achieved on pre-lightened or level seven hair and higher. CUSTOMIZABLE SHADE: Blend Blue Jean Baby with lighter colors to create unique, smoky tones. Perfect for intensifying hues and achieving a personalized hair color look. VEGAN INGREDIENTS: Made with vegan ingredients and no animal by-products. Free from harsh chemicals that can damage hair, offering a gentle and safe coloring experience. CONDITIONS AS IT COLORS: This semi-permanent dye is gentle for frequent use and conditions hair while restoring vibrancy, leaving hair soft and healthy-looking. NO HARSH ADDITIVES: Enjoy long lasting color with no peroxide, no ammonia, no ethyl alcohol, and no PPD. Smears less and features a pleasant, sweet scent for a better coloring experience. ARCTIC FOX was formulated to create beautiful, vibrant hair colors while minimizing the potential negative effects of semi-permanent hair dyes. ARCTIC FOX is made only with safe, high-quality Vegan ingredients. We are proud to say Made in USA. ARCTIC FOX hair dyes are semi-permanent hair colors that are made only from vegan ingredients with no animal by-products. There are no harmful chemicals in ARCTIC FOX hair dye that damage the hair like chemical based hair colors. Made non-alkaline and peroxide free, ARCTIC FOX hair dyes are gentle for frequent use and actually conditions your hair as it restores vibrancy. ARCTIC FOX Hair Colors are 100% Vegan, No animal by-products, EXTRA Conditioning, No Peroxide, No Ammonia, No Ethyl Alcohol, No PPD and does not contain heavy chemicals that damages hair.