ESSENTIAL INGREDIENTS: Made from 100% natural baking soda to deep clean between teeth & gums and neutralize plaque acids. Essential oils sourced from natural North American peppermint – to freshen breath. FREE FROM: Artificial sweeteners and dyes, SLS, preservatives, parabens and peroxide WHITEN & STRENGTHEN: Naturally-sourced calcium to protect and repair enamel, while baking soda naturally whitens teeth CAVITY PROTECTION: Fluoride toothpaste deep cleans and penetrates between the teeth and along the gum line to remove plaque and help prevent cavities MULTIPACK: Contains 4 tubes of toothpaste Helps protect against cavities and freshens breath