GUM HEALTH: Clinically shown to help improve gum health, including reducing gum redness and bleeding, so you can maintain healthy gums. REMOVES BACTERIA: Helps remove plaque bacteria and bacteria associated with gum health problems. POWER OF BAKING SODA: ARM & HAMMER baking soda gently cleans and neutralizes acids that weaken and erode enamel CAVITY PROTECTION: Fluoride toothpaste deep cleans and penetrates between the teeth and along the gum line to remove plaque and help prevent cavities Six- 6 oz. tubes of Arm & Hammer Toothpaste