BCI Cotton blended tee shirt: Ultra comfortable: Features our iconic ASICS stripes on the front: Our iconic ASICS Stripes boldly on a ultra comfortable V-Neck tee. Why not look great, feel great and do a good deed while wearing this BCI Cotton blended tee shirt. The Better Cotton Initiative (BCI) is a global not-for-profit organization to make global cotton production better for the people who produce it, better for the environment it grows in and better for the our future.