One 0.71 oz jar of activated coconut charcoal toothpaste powder, lasting up to 100 uses. Made with bentonite and coconut oil for a smooth, fine powder consistency. Vanilla flavor with mint and orange seed oil offers a light, refreshing finish. Simple dip-and-brush design works with any toothbrush for daily use. Compact jar measures 2.64 x 2.64 x 2.52 inches, easy to store in bathroom or travel bag. THE ORIGINAL NATURAL WHITENING - Activated charcoal powder is a natural way to whiten your teeth. Organic ingredients, no parabens, & made in the USA! ORGANIC COCONUT CHARCOAL - Our refined organic coconut charcoal powder makes teeth whitening fast and helps to eliminate the stains caused by coffee, wine, and other foods. THE COMPLETE PACKAGE - ,just like you. Our charcoal powder is everything you'll need to show off your best and whitest smile. THREE SIMPLE STEPS - to achieving a white smile without sensitivity (4 if you count adding this product to your cart). Brush, rinse, & Chill. Do this as often as needed; some people see the results they want in just a few uses! THE BEST WHITENING PRODUCT - better ingredients, better experiences. Try Active Wow charcoal powder, and share your smile with the world. We stand behind your purchase, and if for any reason you are unhappy just contact us and we will make it right!