This is the book that introduced the way to create and manage adaptive organizations in 1999. It remains unique in its rigorous application of system design principles, and has been successfully implemented in organizations ranging in size from 12 people to Fortune 10 companies. Those looking for a "digital enterprise" solution should start here. This is a soft-cover version of a book that has sold over 20,000 hard-cover copies to date. There is now a companion " Adaptive Enterprise: The Workbook ," available on amazon.com that captures the lessons learned by--- and tools created for--- managers who have adopted and applied the prescriptions in this book since its publication. "If you are realistic about the future of your company, Adaptive Enterprise is of inestimable value!" Vince Barabba, General Manager, Strategy, General Motors Corp. "Read Adaptive Enterprise to learn about the new fundamentals for designing and managing organizations. Stephan Haeckel's conceptual framework for a sense-and-respond organization is concrete, clear, and highly applicable to today's needs." Chris Argygis, James B. Conant Professor, Harvard University, "In an age when the only certainty is rapid, unpredictable change, Haeckel offers an intelligent, powerful presentation of the customer-driven, sense-and-respond organization necessary for an enterprise to survive." Frederick E. Webster, Jr , The Amos Tuck School of Business Administration, Dartmouth College. "....Haeckel offers a fresh perspective on leadership, accountability and commitment." Arvin F. Mueller, Vice President, General Motors. " Adaptive Enterprise is a must read for anyone whose firm is under technological attack...essential for both corporate executives and entrepreneurs... " George Conrades, Chairman and CEO, Akamai Technologies. " Adaptive Enterprise is that rarest of business books that is rooted deeply in intellectual theory and at the same time offers critical advice for the practice of management." Rashi Glazer, Professor of Management, Haas School of Business, University of California at Berkeley. "At last, a framework that helps companies understand their..strategic choices in times when the old rules no longer apply.....I wish I had had it years ago...." Reg Munro, Executive General Manager, Old Mutual, South Africa. " Adaptive Enterprise provides the clearest and simplest set oftools necessary for a long company life." Peter Schwartz, Chairman,Global Business Network. "Haeckel has created the first practical road map to....the adaptive enterprise. He has gone beyond themantra[s]...to describe the operational and organizational processesneeded to create and lead an adaptive business." Christopher Meyers,Director, Ernst & Young LLP. "The future belongs to firmsthat can have a rich dialogue with customers and provide personalizedresponses to their unpredictable requirements. Stephan Haeckel haswritten the definitive guidebook on how to design and guideorganizations toward this goal." George Day, Professor, The WhartonSchool, Un. of Pennsylvania. "Many books on how to copewith...discontinuity..offer great prescriptions and say 'just do it.'...Stephan Haeckel has written a provocative handbook that recognizesthe enormity of the challenge faced by large, complexorganizations..." Thomas M. Hout, Sr. Advisor, The Boston ConsultingGroup. Steve Haeckel is President of Adaptive Business Designs, an executive education and coaching firm. He is past Chairman of the Marketing Science Institute, and was Director of Strategic Studies at IBM, where he named, developed and pioneered the Sense and Respond managerial principles of adaptive business design. He coined the term in 1992 and introduced it to a larger audience in a 1993 Harvard Business Review article with Richard Nolan. He made "adaptive enterprise," "sense and respond", "manage by wire," and "customer-back" part of the business vocabulary. His book,  Adaptive Enterprise:Creating and Leading Sense and Respond Organizations (Harvard Business School Press), has been reprinted multiple times in several languages, and is the basis for successful classes and workshops in individual firms and at leading business schools. Other publications have appeared in the  Harvard Business Review, Sloan Management Review, Planning Review, Long Range Planning, Marketing Management Magazine, The IBM Systems Journal , and  The Journal of Interactive Marketing . He created senseandrespond.com - a repository for additions to Sense & Respond intellectual capital. Adaptive Enterprise: The Workbook , published in 2016, contains implementation examples, learnings and tools developed since 1999. In 2003, he became an Advisor to the Office of Force Transformation's flagship project "Sense & Respond Logistics" in the Office of the Secretary of Defense, where Sense & Respond was declared "a game-changer." Haeckel served on the panel of judges for the McKinsey Awards, which recognize the two best articles publi