Embark on an inspiring journey with "Adidas: From Humble Beginnings to Global Glory - The Rise of a Sportswear Giant." This captivating biography chronicles the remarkable ascent of Adidas, tracing the vision and determination of Adi Dassler, a shoemaker driven by his passion for sports. Witness the company's humble roots, the impact of the 1936 Berlin Olympics, and the resilience it demonstrated during World War II. Follow Adidas' post-war expansion, fueled by innovative technologies and the iconic three stripes logo that became a symbol of success. From the dominance in the 1972 Munich Olympics to the challenges and competition in the following decades, the book delves into the strategies that shaped Adidas' trajectory. In the 21st century, under the guidance of Kasper Rorsted, Adidas underwent a transformation, embracing performance, sustainability, and collaboration with top athletes. Its commitment to social responsibility reflects the company's belief in the transformative power of sports. With a wealth of insider knowledge, this comprehensive account reveals the secrets behind Adidas' global glory, inspiring entrepreneurs, sports enthusiasts, and anyone fascinated by the rise of iconic brands.