Discover the extraordinary story of one of the greatest revolutions in the world of sport and fashion. From humble beginnings in a small German workshop to the world stage, this book chronicles an entrepreneurial adventure that changed the way of life in sport forever. Through historical documents and unpublished testimonies, the author reconstructs the journey of Adolf Dassler, a visionary craftsman who transformed his passion for sports footwear into a global empire. The narrative unfolds through crucial moments in the history of the 20th century, from the pre-war era to the 1936 Olympics, from the post-war period to the modern era. The book explores the technical innovations that revolutionised sports equipment, the collaborations with legendary athletes and the evolution of design that won over sportspeople and fashionistas alike. Special attention is paid to the dramatic family history of the Dassler brothers, the birth of the iconic three stripes and the challenges of environmental sustainability in sportswear. Enriched with previously unpublished anecdotes and technical insights, this volume is an exciting journey into the heart of one of the most fascinating entrepreneurial stories of all time.