A super stylish journey: The ultimate sourcebook for the best airline graphic design Conceived by some of the world's top creative minds, such as Ivan Chermayeff, Otl Aicher, Massimo Vignelli, Academy Award winner Saul Bass, or advertising titan Mary Wells Lawrence, the designs found in the book's case studies also illustrate the shift from traditional methods of corporate design and advertising to comprehensive modern branding programs which took place in the same period. To reproduce all of the images as precisely as possible, a total of seventeen different colors, five different varnishes, and two different methods of foil printing and embossing were used. The result is a book of exceptional vivacity that pushes the limits of modern art printing technology. The Premium Edition has received glowing reviews in leading media around the world, including The New York Times, Newsweek, CNN, New Republic, Slate, Adweek, and dozens of others in the United States, France, Britain, Germany, China, Japan, Switzerland, Austria, Australia, Spain, Italy, Norway, and many other countries. Created by internationally recognized art book publisher Callisto and designed by distinguished Berlin-based designer Yvonne Quirmbach, the volume was produced in a renowned printing facility in northern Italy on deluxe 200g Fedrigoni paper. The Premium Edition is also available as a Collector's Edition, limited to 999 copies and presented in a grand clamshell case designed by Yvonne Quirmbach, with a metal cover similar in appearance to the aluminum alloy used to manufacture jet aircraft in the 1960s. (See ISBN 9783981655025.) "A tactile blend of matte stock, gloss, foil and neon-accented finery. Matthias C. Huhne's book is a meticulously amassed gem that's sure to be adored by spotters and designers alike." ― Monocle "The most appealing aspect of the book is how it recreates that sense of discovery and wonder when flying was not yet a commodity - or a hassle." ― The New York Times "Perhaps the most handsome book published in the Western world in the past two years." ― Newsweek "First and foremost, "Airline Visual Identity 1945-1975" itself is a piece of art ― WELT AM SONNTAG "The book celebrates the creative genius of the designers." ― Daily Mail "when seats were wide, wine was cold and life was good." ― Adweek "In honor of "Mad Men" and the glamour of the Jet Age." ― CNN TRAVEL "This awesome book sparkles with pure joy and wanderlust." ― FRANKFURTER ALLGEMEINE SONNTAGSZEITUNG "The perfect "Mad Men" -era eye candy." ― The Boston Globe "This coffee table-buster is intriguing for the parallels it evokes between the glamour of the Jet Age and the halo around computing today - both are the result of designers whose talents transcended the product itself." ― New Republic "The book shows that the so-called golden age of air travel actually was indeed a golden age of graphic design." ― Quartz "Tales from an Era When Airlines Knew Good Design." ― WIRED.COM "The Promise of Glamor and Adventure in Mid-Century Airline Advertising." ― Hyperallergic.com "Flying in Style." ― The Wall Street Journal "The 14-pound magnum opus follows the evolution of corporate design and advertising through the airline industry's most rapid period of growth." ― APEX AERO "Thousands of books have crossed my desk, but until recently none of them had weighed 14 pounds." ― The New York Times "The book is a heartbreaking visual reminder that airline travel was actually fun and exciting, and the branding behind it was, too." ― CO.DESIGN "One immediately wants to tear out the pages and hang them on the wall. But it would be a shame for this preciously produced volume." ― SONNTAGSZEITUNG, ZURICH "Airline Visual Identity 1945 - 1975" is a monumental work in every respect. Format, size, design and printing techniques - seventeen different colors, five different types of varnishes, and different methods of foil printing and embossing - offer new heights in production quality." ― NOVUM - WORLD OF GRAPHIC DESIGN M.C. Huhne's primary occupation since graduating from Harvard College in 1989 has been the development of high quality commercial and residential real estate projects. He left his position as project manager with U.S. real estate developer Hines to found his own award-winning development company in 1996. He collects and supports modern art, and takes special interest in commercial design and the history of architecture.