Rediscover the joy of exercise, effortlessly and permanently, with the revolutionary Easyway method. We all know the feeling: you've put on a few pounds, you want to feel and look fitter, but the discipline you need to join that exercise class or go for that run always deserts you when you need it most. How can you overcome your aversion to exercise and achieve the health and physique you dream of? By recognising that aversion and addiction are opposite sides of the same coin, Allen Carr's  The Easy Way to Enjoy Exercise  applies the acclaimed Easyway method to unravel the illusions and negative mindset that keep us stuck with our aversion to working out and eating well. Embrace exercise in a way that feels natural and enjoyable, without relying on willpower Develop a healthy mindset towards fitness, free from guilt or punishment Cultivate a healthy diet that will support you on your fitness journey Whether you currently avoid exercise, find it hard to maintain, or simply want a more positive outlook on fitness, this book is your guide to a healthier, happier you. Say goodbye to the struggle and hello to a new, joyful approach to exercise with Allen Carr's Easyway. What people say about Allen Carr's Easyway method:  "Ridiculously easy and inspirationally enjoyable" HuffPost "No lectures, no scare tactics, no gimmicks" The Guardian "A different approach. A stunning success" The Sun "The Allen Carr method is totally unique" GQ "No lectures, no scare tactics, no gimmicks." -- "The Guardian" "Ridiculously easy and inspirationally enjoyable" -- "Huffington Post, praise for the series" Allen Carr was a chain-smoker for over thirty years. In 1983, after countless failed attempts to quit, he went from as many as one hundred cigarettes a day to zero. He realized that he had discovered what the world had been waiting for, the easy way to stop smoking, and embarked on a mission to help cure the world's smokers. As a result of the phenomenal success of his method, he gained an international reputation as the world's leading expert on stopping smoking, and his network of clinics now spans the globe.