New updated 2024 edition! Have you been struggling to sell your books on Amazon? In theory, Amazon ads should be the most effective way to boost sales — a well-targeted ad can reach potential readers at the precise moment they’re looking for their next book. But in practice, authors often struggle to run profitable campaigns. After helping hundreds of authors run their Amazon Ads and managing over a million dollars in advertising spend in the process, Reedsy’s Co-founder Ricardo Fayet is sharing his best-kept secrets in this Amazon Ads book. In this second book of the popular Reedsy Marketing Guides series, you will learn: The fundamental guiding principles of advertising books on Amazon, - How to build a comprehensive list of product and keyword targets, - What type of ad campaign will best suit your book, - How to optimize your click-through-rate to boost delivery, - How to optimize your campaigns for profit, and - How to scale and progressively grow your spend while keeping your profit levels. Each step is illustrated with examples and screenshots so that you can immediately apply the advice to your own campaigns. Whether you’re just starting with Amazon Advertising or have been running ads for years, this is the book to take your advertising game to the next level. Get your copy now and benefit from all the experience of a seasoned advertising professional. "This is the book I wish I had when I started doing Amazon Ads back in 2016. The amount of information at the time was close to zero. I made lots of mistakes and the learning curve was very steep: this excellent book would have saved me so many headaches! I trust Ricardo 100% and I knew he would deliver in this highly-anticipated book. There are lots of 'questionable' Amazon Ads manuals out there. Stay away, and buy Ricardo's book instead." — Brian Berni , co-founder and CEO of BookAds.co "A must read for every author who wants to do Amazon Ads" — Marc Reklau , international bestselling author Ricardo Fayet is one of the four founders of Reedsy, a marketplace connecting authors to the world's top publishing talent--from editors to cover designers, book marketers, or literary translators. He's the author of several Reedsy Learning courses on marketing and a regular presenter at several prestigious writers' conferences: NINC, RWA Australia, and The Self Publishing Show Live, among others. He oversees the marketing for all Reedsy products--Marketplace, Book Editor, Learning, Discovery--and is a big SEO and advertising enthusiast.