Master Amazon Ads with Battle-Tested Strategies from a Former Amazon Insider Transform your book marketing with the most comprehensive and authoritative guide to Amazon Ads—written by someone who worked behind the scenes at Amazon. Now in its expanded 2nd Edition, "Amazon Ads for Indie Authors" delivers insider knowledge you won't find anywhere else. What sets this book apart? While other advertising guides offer surface-level tips based on limited data, this book dives deep into the Amazon ecosystem, revealing how book advertising truly works within Amazon's complex framework. As a former Amazonian with extensive experience in both tech and author coaching, I provide unique insights that bridge the gap between Amazon's advertising platform and the specific needs of authors. New in the 2nd Edition: Detailed guide to developing your individual strategy - Updated strategies reflecting Amazon's latest advertising features - Enhanced frameworks for scaling your ads effectively - In-depth look at targeting techniques for improved reader reach - Fresh case studies and real-world examples This isn't just another book of tactical tips—it's a strategic blueprint for building a sustainable advertising practice that grows with your catalog. You'll learn: ✓ How to develop a strategic foundation that drives all your advertising decisions ✓ The exact process for creating high-performing ads that connect with readers ✓ Advanced campaign management techniques to reach your objectives ✓ When and how to scale your advertising (and when not to) ✓ How to interpret Amazon's signals to optimize your campaigns ✓ Why Amazon's general advertising recommendations often don't work for books (and what to do instead) Who This Book Is For: This guide is designed for serious authors who are already selling books and want to elevate their advertising game. If you're looking for quick fixes or overnight success stories, this isn't the book for you. But if you're ready to build a strategic, sustainable advertising practice that supports your long-term author career, you've found your roadmap. Why Trust This Guide? I have a unique perspective as a former Amazon employee, combined with years of hands-on experience coaching authors and experience as a product manager in book and advertising tech. In fact, many other advertising coaches have consulted with me or taken my courses. But instead of getting second-hand knowledge, why not learn directly from the source? Stop wrestling with complex dashboards and contradicting advice. Learn how to cut through the noise, make confident advertising decisions, and build a strategic ads practice that works for your unique catalog. Get back to what matters most—writing your next book—while your ads work efficiently in the background. Take control of your book marketing today with "Amazon Ads for Indie Authors: 2nd Edition"—the definitive guide to strategic and sustainable book advertising on Amazon.