HAIR POMADE: A water-based pomade controls highly textured and creates classic slick looks. POMADE FOR MEN: Works well when a controlled look is desired. KEY BENEFIT: Medium hold and high shine. A modern, flexible alternative to styling gels. HOW TO USE: Work a small amount evenly through dry or towel dried hair and style as desired. HAIR LENGTH: Recommended for those with short to medium hair length WHO WE ARE: American Crew is a leader in, Men's Grooming for HAIR, BODY, BEARD, SHAVE, STYLE categories. American Crew's ongoing commitment is to elevate men's style and enhance their personal image.