Soft gel paste is an effective coloring system It's consistent from batch to batch; Certified kosher and made in the U.S.A It has coloring strength superior to any other food color It will not separate or weep and does not harden The base ingredients allow the color to disperse immediately so you actually use less color This highly concentrated gel food colour is formulated with the necessary die concentration levels needed to achieve the most vibrant and brilliant colour available. Gel colour has a viscosity that offers the convenience of a pourable colour, making it easier to duplicate shades. Only a small amount is needed to tint icing, fondant, marzipan, gum paste, or dough without affecting the consistency and it will not break down buttercream or non-dairy icings like liquid colours. Use gel colour to colour bread dough, cookie dough, cake batter, whipped toppings and icings, buttercream icing, royal icing, rolled fondant, gum paste, marzipan, and compound chocolate.