Every company, not-for-profit and government department talks about the importance of innovation, but we struggle to do it effectively and encounter the common pitfalls. This mythbusting, practical book demystifies innovation and reveals a proven 5-step framework that makes it easy for anyone. Revealing the secrets of how to do innovation better, you'll also discover how to build and lead an innovation team, communicate effectively, and get your ideas adopted. Full of practical advice and templates, you just need to follow the plan: Clear the ground – Setting the context and clearing away misunderstandings and myths - Find purpose – getting your purpose sorted as fundamental to all following practical steps - Generate ideas – how to get new ideas (with a practical exercise annex) - Secure support – how to get your new ideas taken up with practical tips and strategies - Get it implemented – how to ensure the best actually happen, with tips and strategies "I have seen Simon's strategic innovation work firsthand and can vouch for its huge impact. The reason this book is so useful is because it goes beyond the innovation practices normally discussed into the difficult but essential work of building alliances and driving implementation. It also covers both government and business in deeply insightful ways that will be helpful in navigating the years ahead." Jon Huntsman Former two times Governor of Utah, US Ambassador to China and Russia, Board member Ford Motors, Deputy Chairman, Mastercard. "Anyone can innovate but few realise it. This beautiful collection of patterns and recipes from a seasoned innovation leader is an ode to "you can do it." Anne Lange, serial tech entrepreneur and investor. Currently on the Boards of Inditex, Orange, Pernod-Ricard and Peugeot Invest. "This book is a direct blow to the myth of the solo entrepreneur that currently operates in most public and private institutions. It also suggests, from real experience, concrete alternatives for building a real model of disruptively inclusive innovation." Dr Gorka Espiau Idoiaga, Director of the Innovation Centre at the University of the Basque country and Columbia University and former senior advisor to the Basque President. "Simon is one of those rare individuals who not only understands and drives innovation but has successfully done so across multiple organizations, creating extensive ecosystems of impact. Equally unique is his ability to reflect deeply, discerning patterns and tracing their evolution as they transform over time. This book is invaluable." Indy Johar, co-founder of Dark Matter Labs and urban practice Architecture00. "A thoughtful and provocative route map to effective innovation strategies by an incredible leader and practitioner." Relina Bulchandani, Executive Vice President, Workplace, Salesforce 'Anyone can innovate' is a charming guide to driving a dynamic approach to innovation at the individual level, which is a key piece of the larger puzzle of strengthening the innovation ecosystem. Simon explicitly touches on this larger framework as well, and effectively makes the case that innovation is done collectively, and is a product of ecosystems (not just individuals) in which public and private sector actors work together in a symbiotic way. " Professor Mariana Mazzucato Innovation can sound scary, but it isn't. Anyone can innovate effectively, and this book offers a simple framework to do it well. Every company, not-for-profit and government department talks about the importance of innovation, but endlessly struggles to do it effectively. Revealing the secrets of how to do innovation with impact, you'll also discover how to build and lead an innovation team, communicate effectively, and get your ideas adopted. Full of practical advice and templates, inspiring stories and deep insights. "A charming guide to driving a dynamic approach to innovation" Mariana Mazzucato, Professor in the Economics of Innovation and public value, University College London "I have seen Simon's strategic innovation work firsthand and can vouch for its huge impact..This book is so useful." Jon Huntsman Former two times Governor of Utah, US Ambassador to China and Russia, Board member Ford Motors, Deputy Chairman, Mastercard. "An ode to "you can do it." Anne Lange, serial tech entrepreneur and investor. Currently on the Boards of Inditex, Orange, Pernod-Ricard and Peugeot Invest. "This book is invaluable." Indy Johar, co-founder of Dark Matter Labs and urban practice Architecture00. "A thoughtful and provocative route map to effective innovation strategies by an incredible leader and practitioner." Relina Bulchandani , Executive Vice President, Workplace, Salesforce "A direct blow to the myth of the solo entrepreneur" Dr Gorka Espiau, Director of the Basque Innovation Centre. Simon Willis manages strategic government partnerships globally at Mastercard as well innovation projects. He also oversees climate change-related product