PROFESSIONAL LIGHTENING POWER: Achieve icy blonde hair with blue powder bleach that lifts up to nine levels for platinum results. Fast-acting formula reduces processing time for all users. ANTI-BRASS FORMULA: Blue pigments neutralize orange and brassy tones, delivering a cooler, brighter blonde. Perfect for creating a clean base for vibrant hair color transformations. EASY APPLICATION: Dust-free, no-drip powder mixes to a creamy consistency for smooth, even coverage from root to tip. Designed for simple at-home or salon use with minimal mess. VERSATILE USE: Suitable for both on-scalp and off-scalp techniques. Customizable with your preferred developer to achieve highlights, balayage, or full-head lightening. LARGE 8.8 OZ TUB: Generous size is ideal for multiple applications or big hair goals. Vegan and cruelty-free formula works on all hair types for reliable, consistent results. Achieve salon-quality, icy blonde hair at home with ARCTIC FOX Bleach Please Blue Powder Bleach. This professional-grade hair lightener lifts up to 9 levels, making it ideal for platinum blonde transformations and vibrant color applications. The innovative blue powder formula features built-in anti-yellowing pigments to neutralize brassy and orange tones, delivering a cool, bright blonde base perfect for your next hair color. Designed for both beginners and experienced users, the quick-acting, dust-free, and no-drip formula ensures even lightening from root to tip with minimal processing time. The creamy consistency mixes easily with your preferred developer, allowing for customizable results whether you want subtle highlights or full-on platinum. Suitable for all hair types and both on-scalp and off-scalp applications, this vegan and cruelty-free bleach comes in a generous 8.8 oz tub, perfect for those with big hair goals. Always follow included directions for safe and effective use. Transform your hair color journey and banish brassiness with this essential blue powder bleach for a flawless, icy blonde finish.