VIBRANT TRUE BLUE SHADE: Poseidon delivers a bold, medium blue color for standout hair. For best results, apply to hair pre-lightened to a cool-toned level eight or lighter for vivid color payoff. CUSTOMIZABLE COLOR OPTIONS: Mix Poseidon with Arctic Mist for a pastel baby blue or add Purple Rain to neutralize brassiness. Create unique shades to match your personal style and hair goals. VEGAN AND GENTLE FORMULA: Made with vegan ingredients and no animal by-products. Free from harsh chemicals that can damage hair, making it a safer choice for frequent hair coloring and healthy strands. CONDITIONS WHILE COLORING: This semi-permanent dye conditions hair as it colors, leaving hair feeling soft and vibrant. Suitable for all hair types and ideal for those who color their hair often. LONG-LASTING AND SAFE: Enjoy long-lasting color with less smearing and a pleasant scent. Contains no peroxide, ammonia, ethyl alcohol, or PPD, ensuring a gentle and safe coloring experience.