Recommended reading for elite CEOs and top performers, Areté delivers fast, actionable wisdom in quick, accessible micro-chapters designed for busy professionals, athletes, and anyone seeking measurable personal growth. Join thousands of high achievers transforming their lives with Areté by Brian Johnson—a daily roadmap to living at your best. With 451 bite-sized insights inspired by ancient Stoic philosophers and backed by modern science, this book provides practical tools you can implement on the go. Track your progress with the free Heroic app & watch your transformation unfold. What Is Areté ? Rooted in ancient wisdom, Areté —often translated as “virtue” or “excellence"—is about living at your highest potential, moment by moment. This isn’t abstract theory, it’s a guide to real-world habits that lead to lasting success and fulfillment. What You’ll Learn: Wisdom: Practical insights to thrive personally and professionally. - Discipline: Mental toughness to overcome procrastination and self-doubt. - Courage: Tools to make bold decisions and embrace challenges. - Gratitude: A simple yet powerful way to boost happiness and perspective. - Hope: Strategies for setting meaningful goals and sustaining motivation. - Curiosity: A growth mindset to explore new opportunities and ideas. - Zest: Energy-building habits that fuel a purposeful, vibrant life. Why It Works: Brian Johnson, founder and CEO of Heroic, has trained over ten thousand coaches in over one hundred countries. Drawing on decades of research, he distills complex ideas into actionable steps anyone can apply. Dr. Phil Stutz, author of The Tools and featured in Netflix’s Stutz , says: “Commit to this training & you will gain the ability to transform your biggest challenges into unstoppable courage, endless enthusiasm, & an unshakable faith in the future. This book will change your life.” Ready to make meaningful changes? Areté offers the tools to get there. Order your copy today, download the Heroic app, and start making progress in moments, not months. "A guide on how to maximize your unique potential. I highly recommend Areté to anyone focused on being their best when it matters most." -- Gregg Berhalter, Head Coach of the U.S. Soccer Men's National Team “Brian Johnson is a Stoic reincarnate. [ Areté ] is your next read AND your training template for a life well-lived.” -- Mark Divine, New York Times bestselling author of Unbeatable Mind and The Way of the SEAL “Brian is the most Stoic guy I know. When I’m in a jam, when the universe is turning my life upside down, Brian is the man I call. Every Spartan in the world should read [ Areté ].” -- Joe De Sena, CEO and Founder of Spartan “This book threatens to be one of the all-time best and most timeless masterpieces of personal productivity and self-development. From ancient wisdom to modern science, training the body to training the mind and soul, optimizing energy, love, sleep, work, and beyond, it is a profoundly thorough treatise on everything you need to live as a full and complete human. Shove aside any books you’ve been planning to read, and move [ Areté ] to the front of the line. You’ll thank yourself forever if you do.” -- Ben Greenfield, Founder of Kion and bestselling author of Boundless “Brian Johnson’s virtues of Zest, Service, and Optimism are only matched by his Kindness, Generosity, and Love. These virtues were embodied in Brian making Heroic available to the Corps of Cadets at the United States Military Academy at West Point. These future Army Officers now have access to tools to assist them in leader development, self-mastery, and antifragility. The beauty of this is not just the self-development aspect of Cadets using [ Areté ], but that upon graduation and commissioning, they will take these virtues and skills as Second Lieutenants to their platoon of America’s finest young women and men. This book gives heroic leaders from all walks of life access to Brian’s wisdom. I highly recommend it.” -- Scott Parsons, Character Development Integrator, United States Military Academy at West Point “[ Areté ] will unlock the recesses of your true capabilities. Brian Johnson shows even the most successful leaders that there is more in the fuel tank to reach even greater heights. An absolute ‘must-read’ for those who want to reach the Mount Olympus of leading superstar-performing teams.” -- Mike Manazir, Retired US Navy Admiral and Top Gun Pilot, bestselling author of Learn How to Lead to Win “I have followed Brian Johnson’s work for over a decade. He is the coach of coaches. The impact he’s had on me and, as a result, those I coach, is immeasurable. If you’re looking to level up every aspect of your personal and professional life, [ Areté ] is a must-read.” -- Brian Cain, Mental Performance Coach for MLB, UFC, NFL, PGA, and NCAA Champions “Brian has alchemized the wisdom and teachings from the greatest thinkers on the planet, past and present. His