Ultimate Deep Cleaning: This toothpaste offers an ultimate deep cleaning formula that not only cleans teeth but also improves gum health by effectively cleaning between teeth and along the gum line, aiding in plaque removal in hard-to-reach areas. Peroxide for Whitening: Formulated with peroxide, it provides extra whitening power for a brighter and more confident smile. Gentle Baking Soda Formula: Powered by 100% pure baking soda, it is gentle on enamel while being tough on plaque. It penetrates deeper throughout the mouth, removing up to 3 times more plaque in hard-to-reach places compared to a leading toothpaste. Cavity Protection: Contains fluoride, which helps protect against cavities and control tartar buildup. Fresh Clean Mint Flavor: Leaves a clean and refreshing mint flavor, providing a fresh-from-the-dentist clean feeling after brushing. ARM & HAMMER Peroxicare anticavity fluoride toothpaste stands as the pinnacle of deep cleaning, bolstering gum health, cavity protection, and gentle teeth whitening. Powered naturally by 100% pure baking soda, our toothpaste transcends mere cleaning, fortifying your teeth and gums for enhanced strength and health. Unlike typical fluoride toothpaste, our baking soda-based formulas delve deeper into your mouth, effectively ELIMINATING UP TO 3X MORE PLAQUE in those hard-to-reach areas.* Remarkably, we accomplish this feat gently, boasting a lower abrasiveness compared to other toothpaste brands. *in hard-to-reach areas compared to a leading toothpaste **Data on file. NDC Code: 10237-655-60.