Written for visual learners, Art and Design Fundamentals offers thorough yet succinct coverage of both traditional topics and new technologies. Details are crucial to Art and Design Fundamentals ; diverse visual examples highlight new perspectives, encourage cultural awareness, and support an equal emphasis on male and female artists. Students and professors alike will appreciate its logical organization, recommended projects, and resources that encourage detailed image analysis and illustrate how art and design principles and elements work together. Art and Design Fundamentals ' robust suite of digital resources and wealth of projects help students hone the skills they need to produce exceptional work in a dynamic field. * NOTE: This text is available in two versions. For courses that focus on two-dimensional design, Oxford publishes this separate, briefer version of this text (enhanced e-Book ISBN 978-0-19-753711-4 / softcover ISBN 978-0-19-063268-7). For coverage of 3D and 4D design, Oxford publishes a separate, more comprehensive version of this text that includes a Part Four: Three-Dimensional Design and Beyond: Art and Design Fundamentals (enhanced e-book ISBN 978-0-19-063267-0 / softcover ISBN 978-0-19-063260-1). " Art and Design Fundamentals is invested in the conceptual motivations for contemporary art practice [through an emphasis on] global engagement and gender parity in the provided examples. The absolute best thing this text has going for it is the focus on concept and critical thinking. By developing these skills first, while simultaneously introducing principles of design, Bleicher strikes at the underlying motivations for art-making."--Ian Welch, Bowling Green State University "This text thoroughly covers all media and historical to contemporary artists, equally highlighting male and female artists. It encourages critical thinking skills by asking thoughtful questions about the topics covered in each chapter. Each chapter also gives students an assignment on the topic covered, shows examples of student work, and includes covered vocabulary definitions."--Anita H. Stewart, Jacksonville State University "The textbook focuses on setting students up for success in all areas of visual studies and in their careers after their art education. The language sets the foundation for understanding the basics, while challenging students to be critical and reflective."--Jessica Simorte, Sam Houston State University A contemporary introduction to art and design that emphasizes problem-solving through conceptual thinking skills Steven Bleicher is Professor of Visual Arts at Coastal Carolina University.