Athletes as Influencers: Name, Image, and Likeness: Name, Image, and Likeness (Business of Sports)
$27.42
by Heather Rule
From Michael Jordan to Simone Biles, athletes are turning their athletic prowess into lucrative brands. Athletes as Influencers: Name, Image, and Likeness explores how college and professional athletes are capitalizing on their fame in the ever-changing world of NIL rules. This title features informative sidebars and case studies, exciting photos, a glossary, and an index. SportsZone is an imprint of Abdo Publishing, a division of ABDO.