After an arduous journey to Utah's Mormon frontier, three Jewish immigrant brothers built a flagship institution that lasted more than a century in downtown Salt Lake City. The F. Auerbach & Bros. story is one of personal challenges, Prussian folktales, perilous sea voyages, Wild West tenacity and those elegant and sophisticated fashions found on the second floor. Built along railroad tracks and dressing boomtown "Ladies of Aristocracy" in finery, Auerbach's tent stores evolved into one of the finest retailers in state history, providing something for everyone under one roof. Award-winning author and former Salt Lake Tribune columnist Eileen Hallet Stone brings to life the magical moments of the shopping dynasty that lasted until 1979. Award-winning author and former Salt Lake Tribune columnist Eileen Hallet Stone's projects include Historic Tales of Utah, Hidden History of Utah, A Homeland in the West: Utah Jews Remember and Missing Stories: An Oral History of Ethnic and Minority Groups in Utah, co-authored with Leslie Kelen. Her commentary is featured in the 2015 documentary film Carvalho's Journey.