We are a family-owned business and proud of it. The hook within our logo is our modern interpretation of the ancient M?ori hook which represents strength and safe passage over water. AVID Sportswear is a sporting lifestyle brand that transcends the traditional boundaries of sporting apparel. Equally at home on the water or in the field, we design and develop premium sportswear that celebrates the lifestyles and pursuits of sportsmen and women across the globe. Our products focus equally on design, style, quality and performance to deliver a superior product to you. The spirit of all we do is embraced in two simple concepts: our passion for outdoor sports and our best wishes for you.