B2B prospecting is the process of identifying potential buyers (known as prospects), outreaching to them, and converting them into customers. Outreach is conducted via a number of different B2B sales and marketing activities, including cold calling, outbound email, content marketing, and PPC. This knowledge hub contains a number of resources that will help to explain the importance of B2B prospecting and provide practical advice for getting it started at your business today. Struggling to schedule face time with decision-makers? Are cold calling and other routines that used to be lead magnets attracting only silence? Frustrated you can't seem to get a foot in the door? This book is your essential playbook for success in today’s fierce market. Outlining exactly why all the old strategies you've been taught do not work anymore, the author lays out in simple and concise language how modern customers think and what you have to do to get their attention. Following his practical steps that put the focus on warm lead generation and techniques used to gain a responsive audience, you'll soon find yourself beating the competition before they even get into the game. In this book, you'll discover: Why do the highest earners concentrate on business development and not on closing, so you can relearn what you need to compete effectively Secret systems for cutting through the noise to get important people’s attention from the initial contact, so you have access to decision-makers and not their gatekeepers Little-known mechanisms for creating movement inside a company and helping you obtain interest from multiple stakeholders all at once A data-driven approach to understanding each potential buyer’s mindset to give you an edge when you get that sit-down The confidence to go after the biggest prospects without letting fear of rejection sabotage your chances, and much, much more! Buy this book now.