BADASS Your Small Business: A 90-Day Playbook to Build, Scale & Live on Your Terms is a practical guide for founders who want sustainable growth—without burnout. Written by entrepreneur and Gro3X founder Norbert Ulmer, this book blends behavioral economics, real-world experience, and values-driven strategy to help small business owners regain clarity, restore control, and build businesses that support the life they want to live. Most entrepreneurs don’t fail because they lack ideas. They struggle with misalignment, constant decision pressure, and the weight of doing too much themselves. This book cuts through the noise with a clear, repeatable framework built around three stages: BUILD with Purpose – get clear on what truly matters and how you decide - SCALE with Systems – create structure that attracts the right clients and reduces friction - LIVE on Your Terms – design the business to support time, energy, and freedom Through relatable stories and actionable weekly steps, Ulmer shows how to: focus on what actually moves the business forward - attract and keep ideal clients - deliver memorable experiences without adding complexity - design systems that work for you—not against you At the core of the book is a simple but radical belief: freedom—not revenue—is the ultimate ROI. You’ll learn how to apply practical tools such as: the Purpose Map - the BADASS Blueprint - the Freedom OS - the Four Sovereignties : Time, People, Place, and Money The book concludes with a focused 90-day implementation plan that turns insight into action—and action into momentum. Part inspiration, part strategy, and part operating system, BADASS Your Small Business is written for founders who want to grow deliberately without losing themselves in the process. It offers a clear path forward—not through shortcuts or hype, but through purpose, structure, and disciplined execution. The foreword is written by Dr. Christopher Phelps, CEO of the Cialdini Institute , underscoring the book’s foundation in ethical influence and behavioral science. The book has been endorsed by leaders across marketing, business, and behavioral science, including Rory Sutherland (President Emeritus, Ogilvy Consulting), Jost Fischer (former Chairman & CEO, Sirona Dental Systems), Wilhelm Vossenkuhl (Professor of Philosophy, LMU Munich), and Melina Palmer (CEO, The Brainy Business).