Corner offices and lucrative salaries. Impressive titles and distinguished awards. It's enough to make you feel like any personal sacrifices you've made were all worth it, right?   But do the benefits outweigh the consequences? Which sacrifice will be one too many?  Jeff Ponders asked himself these questions when he realized professional obligations were overshadowing personal aspirations. His life was unbalanced, and he was unfulfilled, dedicating precious hours to the pursuit of a promotion he wasn't even sure he wanted anymore. Progress, as a concept, had shifted meaning. In BEtter , Jeff shares his story to help you rewrite your own. He provides you with the tools and framework to discover who you truly want to be so you can take the next step toward living a life of authenticity and fulfillment. Everyone has a unique set of superpowers. Realizing what you have to offer the world requires an introspective plan of action and a redefining of success. Learn from Jeff's experience, and be inspired to forge your own path-one that feels genuinely you. "I've known Jeff for quite some time now, but reading this book allowed me to learn so much more about his personal story and allowed me to learn so much more about myself. It is eye-opening, uplifting, and inspiring. This is a must-read." Walt Geer III, Executive Creative Director at VMLY&R "Jeff has a special way of helping people see the best in themselves. Better is the perfect book for anyone looking to stop hiding behind fear and walk into their future." Karli Barokas, CEO at Barokas Communications "I've known Jeff for close to twenty years. Jeff has this passion for helping people but, more importantly, he sees the best in people. Better is THE book for anyone looking to unlock a more purposeful, fulfilling future." Bob Lanham, Head of Automotive Retail at Facebook "Jeff went beyond inspiring me, to teaching me why so many of us feel trapped in the first place—trapped by the so-called American dream, and by other people's expectations. With a big dose of reality, Jeff gives us permission to let go and become the best version of ourselves." Lindsey Walenga, Co-founder and CEO of Siren Strategy "Staring over the steering wheel knowing that there is a better dream out there? Wonder how to take that first step? And then the second? Better provides insight, inspiration, and the tough love necessary to get to...BETTER." Jim Fish, associate professor at Mike Ilitch School of Business and former Chief Innovation Officer at Bosch "Jeff's passion for people stood out the first day I met him and literally jumps off the page in Better . If you're looking to unleash your superpowers and make a difference in your world, Better is a great start." Jeff Bennett, CEO at Higi "Jeff has an uncanny ability to bring out a better side of people, whether in person, through music, or through Better . The framework in Better is a game-changer!" Adela Piper, Co-founder and CMO at Siren Strategy "If you've lost track of your dreams for a better life, Jeff is here to help. Better will help you find a path forward for a more fulfilling life at work and at home." Ned Staebler, CEO at TechTown Detroit As a professional musician, keynote speaker, and business strategist, Jeff Ponders II has built a career infusing innovation, creativity, and infectious energy into the world's greatest brands. He's leveraged his unique experiences from the boardroom to the bandstand to lead strategic initiatives and develop consumer experiences for organizations like General Motors, Walmart, and Colgate. Today, Jeff is a Principal with Invest Detroit Ventures and founding Partner of The Better Company. He's a graduate of the Wharton School at the University of Pennsylvania and proudly resides in his hometown of Detroit with his wife and three rambunctious children.