INCLUDES Feature-length Video " BFS Daydream " & Multiple Online Media Bonuses! You don't just get the book when you order a copy of BFS: Bait Finesse Style or System - you also get hours of exclusive digital material (including videos , bonus chapters , bonus articles covering the origins & culture of BFS as well as gear guides, suppliers and resources). This book & media bundle is a full-color "love-letter" to this ultralight baitcasting style exploding in popularity beyond the shores of Japan to an international tribe of finesse lure anglers all around the globe. It aims to squash the question " Why Not Just Use a Spinning Reel? " Whether you enjoy finesse bass fishing (and fancy a change from a spinning reel for your ultralight lures) or want to target trout streams with ultralight and super-ultralight rods, reels and lures; these are two of the main styles that BFS was developed for - but that's not all. For instance, in the book you'll find: Bass, Snakehead, brook trout and Panfish in the USA - Perch, Trout, Chub and Pike in the UK - Iwana, Yamame and Amago in Japan - Peacock Bass in Singapore - Sebarau, Tengu and more in Malaysia - Trout and Chub in Italy Chapters are fully illustrated throughout with high-quality full-color photos and topics include: Stories of encounters with all the fish listed above to inspire your own BFS adventures - Illustrated BFS Reel and Rod Tours (including graphite and modern glass models) - Profiles of International BFS Anglers - Lessons learned and an introduction to the culture of the global BFS tribe - Tour of hard baits and soft plastics Online, Digital Bonus Content Includes: 72-minute feature film "BFS Daydream - 2 x Full Color Bonus Chapters - BFS Players Profiles, Pictures & Insights - Mountain Culture Videos & Article - Gear Directory - Community Directory This book begins to tell the story of Bait Finesse System or Style (BFS) Fishing as it spreads worldwide. With interviews, insights, photos and stories by serious BFS addicts such as: Tsurinan ★ Anorak SZN ★ Hobie-Wan Kenobi ★ Jimmy Ly (raWr Fishing) ★ Jamie Needham ★ Amir Azzabi ★ Alan Ang ★ John Pearson ★ Christopher Lee Lian Li ★ Tsurikichi Nikke ★ Kevin Mai Wherever you fish, there will be target species and venues you'll find familiar. So whenever you can't get out on the water and actually go fishing, this book & media bundle might just be the next best thing. Get your copy and join the global BFS tribe! Paul Gaskell