DURABLE: The telescoping rod is made of a light and durable aluminum alloy. WEATHER RESISTANT: The anodized sections of the rod are imprinted with weather resistant and corrosion resistant inks. EASE-OF-USE: Tight tolerances on extruded aluminum setions allow for smooth extension and prevent uneccessary clattering and sloppiness. MEASURING: The rod shows feet, inches and 8ths for easy measuring in all situations.