Selective Colleges Want To Say “NO.” HERE’S HOW TO GET THEM TO SAY “YES!” With too many applicants competing for too few spots, it’s harder than ever to get in to the college of your dreams. Fortunately, you and your family don’t have to navigate the admissions process on your own. Brand U, by renowned college admissions adviser David Montesano, shows you exactly how to prepare for and create a successful college application. With Brand U, you’ll have a structured, tried-and-proven approach to admissions that takes away the uncertainty and puts you in control. This process, called the Montesano Method, consists of four phases: SPARKS: Identify your unique talents and experiences. FIRE: Develop the strengths which set you apart from the crowd. VISION: Ignore the hype and find the right college for you. BRAND: Create an extraordinary application that will have colleges eager to welcome you as one of their own. You can’t afford to take chances with your college application. Brand U gives you the expert advice you need to turn “no” into “yes,” and your college dreams into reality. “An invaluable asset to my college search. David Montesano’s Brand U’s method helped me find a school that fit me perfectly.”—Shane Bannon, student, Wesleyan University “[Montesano’s] techniques work. I know, because my son got into 14 of the 15 schools he applied to, including his “reach” schools. Do not apply without reading this first!” —John McLaughlin, former CEO and group president, Monster.com “David Montesano has written a masterful book on how high school students can brand themselves in a way that will lead to winning more college acceptances. With top schools becoming more exclusive, getting the inside scoop on what excites college admission officers is invaluable. I highly recommend that parents and teenagers read this book.”—Lynn O’Shaughnessy, education and finance writer, CBS MoneyWatch