Learn How to Brand Your Niche. Understanding the position of your brand , its market potential, and viability should be of the highest importance. As you build a business, constantly evolving or reinventing your business, brand, or persona is all part of the success game. Many people create starter-brands that never have the opportunity to flourish and grow into its full potential because as the microwave approach to business building and brand creation. The most successful brands, businesses, and personas show their evolution through clients, products, content, and the members they attract. This evolution takes time, planning, and the articulation of a clear message to their customer/followers/team/client. It also takes consistent communication of your Who, What, When,Where, why, and How. I know, this seems a bit simple and a immature when you think of the we learned this formula in elementary school; but this formula is how many of your favorite and present brands create platforms that have lasted for years. A brand that has been in business for many years may rebrand to update its image and products to be more current and appealing to the modern consumer. Rebranding is also a corrective step for a company recovering from a negative image due to a faulty execution or media image. Rebranding is also a corrective method of reestablishing the brand’s foundation. A total rebranding involves major changes to a company name, logo, and public image in order to eliminate the old brand. This type of rebranding may also involve changing processes and procedures in the inner workings of your company so that they match with the new mission statement your company's rebrand will promote. Total rebranding usually culminates with a large event that promotes the company's NEW BRAND.