GREAT BUSINESSPEOPLE AREN'T BORN....THEY'RE MADE! All real Business success begins with first knowing what the Essential words mean in 6 key categories: Finance. Investing. Accounting. Marketing. Strategy. Management. And they're all here in One book! NOW ALL 250 ESSENTIAL WORDS IN A VIBRANT, FULL COLOR EDITION (Available in Paperback in either an affordable Black & White Edition or vibrant Full Color Edition) THE BOOK'S PURPOSE: This book was created for the purpose of helping New Businesspeople and Entrepreneurs, those just starting out their business journey, understand the essential words, concepts and ideas necessary to be successful in business. It is for those who don't have a traditional or formalized business education or training. UNIQUE DESIGN LAYOUT: The book is full of clear, concise, but short-form explanations drawn from a 35-year business career, with 22 years specifically consulting directly to Small Businesses. The design is straight-forward. Each page is its own entry, each containing one Essential word, concept or idea that is explained simply in just two or three paragraphs. - Gone are the chapter-long pages of explanations. Here is the basic information from which comprehension grows. - The goal is to educate the reader so that they can have solid basis from which to begin their Business journey. SMALL BUSINESS SUCCESS SERIES: PART 1: "This book series takes an invaluable 3A approach; accessible, actionable, and affordable. First, they give you the essential words one needs to know, then they provide the crucial tips to build on them. I highly recommend them.” This book consists of two General Business sections with three more targeted categories underneath each General section. General sections are broken out by their similarities in the various areas of business. SECTION 1: FINANCE: Sample Topics: Capitalization Rate, Balance Sheet, CAGR, Gross Margin, Debt Servicing, Payback Period INVESTING: Sample Topics: Diversification, Call & Put Options, Dividends, Stock Splits, Liquidity, Dilution, PE Ratio ACCOUNTING: Sample Topics: Depreciation, Accrual Accounting, Owner's Equity, Book & Salvage Value, Break-Even SECTION 2: MARKETING Sample Topics: T.A.M., Return on Ad Spend, Segmentation, Urgency, The 4 Ps, Unity-of-Message STRATEGY: Sample Topic: PQ Matrix, Competitive Analysis, Merchandising, Barriers to Entry, First Mover Status MANAGEMENT: Sample Topics: Economies of Scale & Scope, Vertical & Horizontal Expansion, Private vs. White Label ABOUT THE AUTHOR: Stuart Goldstein, MBA, is currently the President and Founder of Goldart Consulting LLC, a small business consulting firm that specializing in Finance, Marketing, Strategy, and Management consulting to micro, small and mid-size businesses in various Strategic Planning operations. Current and past clients are based all across the United States, and internationally in countries including Great Britain, France, Russia, South Africa, & Venezuela. Over his 35-year Business career, he's helped Small and Medium sized companies generate Millions of dollars in increased Revenue and Net Income profits. Previously, as the Director of Financial Planning and Analysis at SFX Entertainment Inc., Mr. Goldstein helped analyze and complete over $3 billion in Merger and Acquisition activity including the acquisition of many of the industry’s leading concert promoters. Prior, Mr. Goldstein was the Strategic Planning Manager in Corporate Marketing at Cablevision Systems, then fifth largest cable system operator and owner of several Entertainment assets including the Madison Square Garden, Radio City Music Hall, the New York Knicks and Rangers, and the AMC and Bravo television channels.