The Baal Shem Tov adapted Kabbalistic ideas in his mystical approach to prayer. The true aim of prayer is to penetrate beneath appearances and to see only the Divine vitality which infuses all things. To achieve this ultimate goal requires the annihilation of the self through the contemplation that all is in G-d. In this state, the ego is left behind and the soul soars to the upper worlds. The concept of prayer is a central idea of Torah. The theme of prayer is to know G-d and to recognize His greatness and His glory with a serene mind. Through contemplation, these can be fixed firmly in the mind. The Baal Shem Tov taught that one must reflect on this theme until one cleaves to Him and to His Torah and desires to perform His mitzvahs. Tzvi Meir Cohn is a Patent and Trademark Attorney (www.CohnPatents.com). He attended Yeshiva Hadar Hatorah in Crown Heights, Brooklyn after completing his university studies in Engineering and Law. While studying at the Yeshiva, he discovered a deep connection to the stories and teachings of the Baal Shem Tov. More recently, he founded the Baal Shem Tov Foundation which is dedicated to spreading the teachings of the Baal Shem Tov throughout the world in order to hasten the coming of the Moshiach. To spread the teachings of the Baal Shem Tov, Tzvi Meir created a website, BaalShemTov.com and publishes a weekly newsletter, The Baal Shem Tov Times. Also, Tzvi Meir initiated the World Wide Mezuzah Campaign (www.Mezuzah.net) as a project of the Baal Shem Tov Foundation. Howard gives live presentations of his original music and Baal Shem Tov stories to welcoming audiences.