100% EDIBLE Ingredients - the only ingredients we consider baby safe are the ones that are edible! We are proud to offer the FIRST all natural baby shampoo and body wash MADE ENTIRELY from EDIBLE ingredients! World's First Baby Shampoo & Body Wash made of 100% edible ingredients. For ultimate safety - even when it gets through your baby’s delicate skin. No parabens, phthalates, dyes, fragrance or other nasties. Non-scented product! Aroma comes entirely from the ingredients used inside. Tear-free, Clinically Tested.