Bali is the #1 National Bra Brand - Source: Circana, Retail Tracking Service, U.S. Dollar Sales, Women’s Non-Sport Bras, Brand Type: National Brand, 12 Months Ending December 2024. SEAMLESS, WIREFREE COMFORT - Smooth, seamless bra disappears beneath clothing. SHAPING SUPPORT - Full-coverage bra with foam cups and 2-ply sides for beautiful shaping and support. TARGETED SUPPORT - Women's wireless bra with knit-in zones provide targeted support where you need it. MOISTURE WICKING - This wirefree bra for women is crafted from Cool Comfort fabric that wicks moisture to keep you cool and comfortable.