Based on decades of legal experience, this concise reference provides a complete overview of how to structure and run a licensing program, whether focused on brands, entertainment, fashion, sports, celebrities, or nonprofit properties. The helpful advice and professional insight is enhanced by practical definitions of licensing terminology, a detailed history of the licensing industry, analysis of contractual terms and their implications, and sample agreements used in actual licensing deals. Property owner, licensing agents, and manufacturers at all stages of business development will learn how to reach their objectives and minimize the risk of costly mistakes. “Finally, a straight-forward roadmap addressing all the critical stages and considerations involved with executing a successful licensing program. This book is an indispensable resource for anyone who really want to successfully navigate through the licensing industry.”  —Charles Riotto, president, International Licensing Industry Merchandisers Association Gregory J. Battersby is a senior partner in the law firm of Grimes & Battersby, LLP, with 40 years of experience in intellectual and licensing property law. He has written more than 25 books on various licensing and intellectual property topics, including The Law of Merchandise & Character Licensing , and is a founder and executive editor for the Licensing Journal and the IP Litigator . He lives in Westport, Connecticut. Danny Simon has more than 30 years of experience in the licensing industry and built the licensing divisions for Lorimar Pictures, Carolco Pictures, and 20th Century Fox. He has developed successful licensing programs for franchises based on Baywatch , Dallas , MASH , Mortal Kombat , Rambo , and Terminator 2: Judgment Day and teaches a course on entertainment licensing at UCLA. He lives in Los Angeles. Used Book in Good Condition